I have a very particular set of skills. Skills I have acquired over a very long career. Skills that make me the best choice for teams like yours. If you hire me, I will hunt down usability issues, I will rescue your conversion rates, and I will bring your KPIs home safely.

I'm a Senior Product Designer who specializes in UX research and strategy for complex digital products. Over the past 10 years, I've led design for fintech platforms, legal tech, blockchain products, and SaaS applications, domains where getting UX wrong has real consequences.

My approach is research-driven. I use tools like Hotjar and GA4 to understand actual user behavior, not assumptions. I'm good at finding the real problem, questioning what everyone takes for granted, and digging until I understand why people do what they do.

What makes me different:\*\* I think like an engineer but design like a creative\*\*. My background in advertising taught me visual craft and consumer psychology. That foundation means my work is both functional and polished.